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June 23, 2016 Live Webinar
5 Ways Packaging Codes & Markings Benefit Consumers & Brands
It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Markings on packages and labels can benefit brands in many ways, from meeting requirements for traceability, to assuring consumers of product authenticity and freshness, to delivering a customized experience that builds loyalty. But for some brand managers, variable printing carries a stigma of being costly, difficult to manage and error-prone. It doesn’t have to be that way. Learn how variable coding can support high-quality production while helping your brand stand apart in the marketplace. This presentation will look at five ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself.
Thursday, June 23, 2016 1-1:30 PM ET WATCH NOW
Thought leaders and other top marketers like Guy Kawasaki and David Aaker host monthly interactive webinars. Members receive automatic alerts about BrandSquare Webinars.