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Featured Live Session
March 20, 2014 Live Session
Big Ideas from the Shelf Out: Can a Package Show it Understands the People Who Buy It?
In this Live Session, SGK’s Global Chief Creative Officer, Lor Gold, explores a new, interactive role for today’s packaging. More than a container, the package is the brand’s most elemental touchpoint. By embodying a deep understanding of the consumer, the package can empower the consumer, giving buyers a reason to care. Learn how brands are designing empathy, utility and affiliation into the package – and transforming the entire marketing ecosystem in the process. REGISTER TODAY
Thought leaders and other top marketers like Guy Kawasaki and David Aaker host monthly interactive webinars. Members receive automatic alerts about BrandSquare Live Sessions.