Design strategy and creative leadership are more important than ever. In this webinar, Scott Lucas will analyze four archetypical design management approaches to help clients and agencies understand the benefits and pitfalls of each style. In the constantly evolving world of CPG brand design, knowledge is key.
Today’s consumers are demanding more information about the food, beverage, personal care and household products they buy. Now you can give them all the information they want where and when they need it — in the aisles of any store, anytime.
Do you know what “Grown in,” “Produced in” and “Made in” Australia mean under this new legislation? Do you have a plan in place to comply with Australia’s newly passed “Country of Origin” labeling legislation?
How do you create prestige for a new brand in a category that honors craft and tradition? How do you tap into the desire to explore and learn, leading consumers to top-shelf brands they’ll identify with and evangelize for a lifetime?
Today’s packaging is under stress like never before. Precious real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands for digital connectivity.
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