Design strategy and creative leadership are more important than ever. In this webinar, Scott Lucas will analyze four archetypical design management approaches to help clients and agencies understand the benefits and pitfalls of each style. In the constantly evolving world of CPG brand design, knowledge is key.
Do you know what “Grown in,” “Produced in” and “Made in” Australia mean under this new legislation? Do you have a plan in place to comply with Australia’s newly passed “Country of Origin” labeling legislation?
How do you create prestige for a new brand in a category that honors craft and tradition? How do you tap into the desire to explore and learn, leading consumers to top-shelf brands they’ll identify with and evangelize for a lifetime?
Today’s packaging is under stress like never before. Precious real estate must not only be devoted to capturing the emotions of the consumer in the aisle, but also address new and competing demands for digital connectivity.
You need to redesign your package to meet the new FDA nutrition label requirements by July 26, 2018. Do you see compliance as a burden? Take inspiration from brands that have built their success by seeing every market change as an opportunity.
Achieving color consistency in consumer packaging across SKUs, substrates, channels and countries makes a considerable impact on a brand owner’s top line. But, with disjointed views and non-standardized processes between brand owners, premedia and print suppliers, companies often struggle to meet the same print quality goals.
It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good.
What do men see when they look in the mirror? Think of your brand as that mirror. It can reflect basic hygiene and grooming to meet social norms, or it can reveal expressive possibilities for a highly personal style. Asian markets lead the world in embracing men’s beauty.
The future holds enormous changes for the physical retail space. Selling products will no longer be enough — the brands that succeed will be selling experiences. Brick and mortars are selling experiences, not just products.
Packaging and labeling errors account for more than half of product recalls. And the time spent identifying and correcting these errors is the biggest cause of pharma products not shipping on schedule.
Consumers want better, more transparent labeling, and the brands that capitalize on this can turn the nutrition facts label update into a competitive advantage. The FDA nutrition facts label update presents brands with a unique opportunity to get ahead of the competition.
Mintel has identified two key trends set to impact the US and Canadian markets, including implications for both consumers and brands in the year ahead. The Big Brand Theory: A brand's story can make or break consumer purchases, which is driving the growth of craft, but not necessarily leaving big business behind.
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