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Featured Live Session
May 21, 2015 Live Session
Clean Labeling: Focus on What Consumers Really Want
More than ever before, shoppers are scanning the shelves for foods and beverages they can feel good about consuming and offering to family and friends: Wholesome, nutritionally sound products, free from allergens and unnecessary additives. But at the same time, less than 38 percent of shoppers trust what they read on the label – assuming they can even find the info they’re looking for. How can brands create clean labels that establish transparency and trust? Get answers you can use in this free Live Session featuring guest speaker Jim Lucas, Principal of The Evanston Consulting Group and teacher of consumer behavior at Columbia College and the University of Chicago.
Thursday, May 21, 2015 1-1:30 PM (ET) REGISTER TODAY
Thought leaders and other top marketers like Guy Kawasaki and David Aaker host monthly interactive webinars. Members receive automatic alerts about BrandSquare Live Sessions.