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June 25, 2015 Live Session
Digital Brands Going Brick-and-Mortar
Companies like Google and Nickelodeon are doing something novel and unique: translating digital brands to brick-and-mortar. It isn’t easy. Alex Vera, Director of Creative Services at IDL Worldwide, will explain the analytic and creative processes that Google and Nickelodeon each went through to bring forth their brick-and-mortar stores. Their decisions might seem surprising at first. But Vera explains the core brand components that each company leveraged and reinterpreted to create highly effective, on-brand retail experiences. There are lessons here for every brand that needs to understand its own assets.
Thursday, June 25, 2015 1-1:30 PM ET REGISTER TODAY
Thought leaders and other top marketers like Guy Kawasaki and David Aaker host monthly interactive webinars. Members receive automatic alerts about BrandSquare Live Sessions.
Previous live session
In this live session, Alex Vera explains the analytical and creative steps Nickelodeon, Google and other brands have recently taken to create compelling, on-brand brick-and-mortar experiences. The lessons apply to any brand that seeks to express itself in a new context of any kind.
Thu, 06/25/2015 - 12:00pm ET.