Understanding your consumer’s needs and creating successful design solutions is especially challenging when working with one of the world’s most influential celebrities. In this webinar, Patti Bresler will share the discovery and development tactics that her creative team used to help launch the “O, That’s Good!” brand. Kraft Heinz partnered with Oprah Winfrey and entrusted Brandimage to bring her brand to life online and on the shelf.
In this webinar you’ll learn:
- Why grocery stores are full of empty promises about foods that are supposedly good for you and taste great
- How KraftHeinz partnered with Oprah to bring truly nutritious and satisfying choices to market
- The role that Brandimage played in unifying Oprah’s healthful outlook with her love for comfort food