“By 2022, e-commerce will claim an average 10 percent of all CPG sales,” according to the data analytics firm IRI. “CPG companies can seize this growth opportunity, but the industry will need to evolve in order to excel.” Ensure that your brand is optimized for the digital shelf in order to capture a bigger slice of this growing e-commerce pie.
In this webinar you’ll learn:
- How to improve your search ranking on retailer sites in order to drive discovery and engagement for your products
- How to convert shoppers with rich, high-quality content
- How to gain competitive advantage using customer ratings and reviews