The SmartLabel initiative is gaining global notoriety as it increases transparency and helps brands connect better to their customers. Most major US CPGs are closely monitoring how SmartLabel is received as a transparency platform and as a regulatory disclosure platform, but SmartLabel has a lot more to offer than that.
In this webinar, you’ll learn:
- The basics of the SmartLabel program
- How companies are monitoring transparency engagement and compliance disclosure
- Why companies should invest in connected pack technology and consumer experience