Why SmartLabel™? Because shoppers want to know more about the foods and beverages they purchase. They’re asking, where do the ingredients come from? What are they for? Are they good for me and my family? It’s not just a trend — we believe the hyper-conscious consumer is here to stay.
How to implement SmartLabel™? That’s the question you need to answer now. Bringing SmartLabel™ to your brand means developing new supply-chain workflow processes, creating online content for each product, incorporating scannable codes into product packaging, and providing a hosting infrastructure for managing and distributing product information.
It’s a big job, but you have to tackle it if you want to join the 60,000 products — more than 80 percent of consumer purchases — that will be using SmartLabel™ in North America by 2020. Get a head start as Michael Fox, director of client solutions at SGK, walks you through the implementation steps. You’ll get expert advice for planning and executing a smooth rollout. And you’ll have an opportunity to ask Michael how to optimize SmartLabel™ to best meet the needs of your own brand’s customers.