Learn how to inspire confidence in your brand by taking advantage of two leading consumer trends: Full Disclosure and Self-Fulfilling Practices.
In this webinar, you’ll learn:
The trends in rising claims — such as ethical and organic — as distrust increases from consumers who want reassurance about food and drink
How technology is enhancing transparency from supply chains and blockchains so that consumers feel more trusting
How providing healthy and indulgent options connect with consumers empowered with their self-care and emotional-care choices
Associate Director Jenny Zegler is the dedicated trends analyst on the Mintel Food & Drink platform, blending Mintel Trends expertise with food and drink-specific topics such as health and wellness, formulation, sustainability and retail innovation. In addition to monthly trend analysis, Jenny has led Mintel’s Global Food & Drink Trends project since 2015.