On-Demand Webinars
Marketing webinars on the topics you want, when you want them.

From SmartLabel to SmartERLabel

Michael Fox | Director of Client Solutions



SmartLabel is more than a program to opt into for providing transparency and regulatory disclosure. It’s an opportunity for innovation. Learn why you should invest in connected pack technology and consumer experience.

In this webinar, you’ll learn:

  • Results and use cases for the SmartLabel program

  • How packaging becomes an unlikely ally in a digital world

  • Why agile marketing demands connected packaging

About the Presenter:

Michael has spent 14 years effecting organizational change in a large range of business environments from CPG to military. He has a broad-based technical background in R&D, Engineering Management, Product Lifecycle Management, Project Management, and Operations. Since 2011, Michael has worked with more than 30 of the 100 largest CPGs to evolve their marketing operations practices.


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