On-Demand Webinars
Marketing webinars on the topics you want, when you want them.

July 25, 2019

How to Create E-Commerce Content That Drives Conversion

Uma Kannappan | Global Product Director, E-Content



A successful e-commerce presence requires showing all the key visual information that buyers also expect to see in-store.

In this webinar you’ll learn:

  • What makes a great online shopping experience

  • Five e-commerce best practices that drive results

  • How high-quality product content influences search rankings

About the Presenter:

Uma brings over 20 years of experience in developing and implementing marketing, digital and e-commerce strategies and technologies to create omnichannel customer engagement. Her experience includes working extensively with clients in various industries and sectors, including consumer products, retail and technology. She has also worked with The Consumer Goods Forum and other industry bodies to provide thought leadership for CPG manufacturers and retailers as they collaborate to create mutual value, foster innovation and drive growth.


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