The explosive growth of in-house agencies is one of today’s most significant trends across the marketing and advertising industry. At the same time, most marketers still regard their external agency partners as a critical ingredient in the formula for success. The result is both a symbiotic relationship and a disruptive shake-up that affects everything from strategy development to content creation and the ownership of ideas.
Join Anthem’s Director of Client Engagement, Eleanor Dake, for a lively discussion of the challenges and opportunities that come with bringing marketing strategy and creative in-house.
In this webinar, you’ll learn:
- The top reasons why in-house agencies are on the rise
- How external agencies must adjust to evolve alongside them
- The ways in which collaboration can deliver the strongest results for your brand