On Amazon and other e-commerce sites, your product detail page is where shoppers will ultimately make the decision to buy or pass. The content you include—or fail to include—makes all the difference to your conversion rate. Join SGK’s Global Product Director, E-Content, Uma Kannappan, to learn the latest e-commerce best practices, including proven techniques to optimize search results, foster consumer confidence, and win at the digital shelf.
In this webinar you’ll learn:
- How to create strong product copy with keywords that drive effective search results
- How to use a compelling image and video gallery to answer common consumer questions
- How to take advantage of mobile-optimized images, enhanced content, user reviews and more to round out your shopper’s experience